What is Nuka?
Nuka is a curated publication that celebrates the legacy of heirlooms and their connection to fashion.
Why Nuka?
The name Nuka is derived from “Anuka,” meaning Pride in Hindi, symbolizing the pride and emotional value associated with heirlooms passed down through generations.
May '23 -
The Quest Issue
About the Magazine
Nuka explores the cultural and emotional significance of heirlooms, offering preservation tips and showcasing heirloom-inspired fashion. The magazine blends Indian and Western content, bridging generations by featuring stories, revivals, and modern perspectives on heirlooms.
Demographics
Nuka primarily targets females aged between 25 and 55 including students and homemakers living in cities like Mumbai, Delhi and Pune. The audience values their heirlooms, appreciates preservation, and embraces modern trends while staying rooted in cultural traditions.
Masthead
The dot stands for passed-down traditions and heirlooms from one generation to another.
The link between the two letters represents the connection between two generations.
Font Used - Nevrada Neue
Nevrada Neue was chosen for the Nuka masthead for its modern elegance, bold presence, and fluid serifs, enhancing the magazine's royal essence while blending tradition with contemporary style.
Digital Subscription
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Mockups
