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Brand Chosen

Odd Not Even

Tools & Softwares

Blender, Photoshop, Illustrator, VN

Target Audience

Millennials and Gen Z, especially urban consumers who engage with streetwear, digital fashion, and online culture. This demographic values individuality and creativity.

Project Scope

The project encompasses market research, concept design, storyboarding, 3D modelling, animation, and video production to create a promotional video for Odd Not Even.

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About The Brand

Odd Not Even, founded in 2022 by Ms. Stuti Sharma, is an Indian streetwear brand celebrating individuality and artistic expression. Specializing in unisex apparel, it blends athletic silhouettes, monochromatic tones, and vibrant accents. From detailed
t-shirts to utility cargos and dynamic dresses, each piece empowers wearers to express their unique style with confidence.

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Theme - Black Friday Sale

The 3D animated promotional video for Odd Not Even channels the edgy energy of Black Friday, spotlighting three standout T-shirts. Set in a moody, urban diorama with graffiti text, flickering lights, and fog effects, it combines bold animations, dynamic typography, and bass-heavy sound to create a sense of urgency. Designed to reflect the brand’s streetwear aesthetic, it resonates with a trend-conscious audience.

Reference Board

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Design Development

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Story Board

3D Animated Promotional Video

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