top of page
Brand Chosen
Odd Not Even
Tools & Softwares
Blender, Photoshop, Illustrator, VN
Target Audience
Millennials and Gen Z, especially urban consumers who engage with streetwear, digital fashion, and online culture. This demographic values individuality and creativity.
Project Scope
The project encompasses market research, concept design, storyboarding, 3D modelling, animation, and video production to create a promotional video for Odd Not Even.


About The Brand
Odd Not Even, founded in 2022 by Ms. Stuti Sharma, is an Indian streetwear brand celebrating individuality and artistic expression. Specializing in unisex apparel, it blends athletic silhouettes, monochromatic tones, and vibrant accents. From detailed
t-shirts to utility cargos and dynamic dresses, each piece empowers wearers to express their unique style with confidence.

Theme - Black Friday Sale
The 3D animated promotional video for Odd Not Even channels the edgy energy of Black Friday, spotlighting three standout T-shirts. Set in a moody, urban diorama with graffiti text, flickering lights, and fog effects, it combines bold animations, dynamic typography, and bass-heavy sound to create a sense of urgency. Designed to reflect the brand’s streetwear aesthetic, it resonates with a trend-conscious audience.
Reference Board




Design Development

Story Board
bottom of page