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What is Soluna?
Soluna is more than a swimwear brand - it’s a movement celebrating diversity, body positivity, and sustainability. We empower individuals of all shapes and sizes to feel confident and valued. Through premium, sustainable swimwear crafted with inclusivity and ethical practices, we aim to redefine swimwear standards and foster a community of self-love and expression.
Mission
To empower all body types with high-quality, sustainable swimwear that celebrates diversity, promotes self-love, and fosters a supportive community, redefining standards with ethical craftsmanship.
Vision
To celebrate individuality and empower all, we aim to lead the way in inclusive swimwear, championing body positivity, sustainability, and diversity. Our vision is a world where everyone feels confident, connected, and free to express their authentic selves.
Tone
Friendly, empowering, and bold with a touch of elegance, the brand radiates warmth, inclusivity, and modern confidence. Uplifting and inviting, it inspires belonging and pride, celebrating unique beauty with a refined yet approachable tone.
Inclusivity
Sustainability
Brand Values
Empowerment
Community
Primary
Caregiver
Brand Archtype
Secondary
Creator
Primary Logo
Tagline
Wordmark
Secondary Logo
Tagline
Lettermark
Sol (sun) + Luna (moon)
Why this Logo Design?
Symbolises balance, inclusivity, and universal beauty. Inspired by the harmonious pull of the sun and moon that creates the tides, Soluna mirrors the ebb and flow of diverse body positivity, embracing all identities in its pursuit of self-love and confidence.
The logo embodies the brand’s vibrant, inclusive spirit with wave-like typography symbolizing movement and diversity. Deep blue conveys the sea’s calming depth and bold confidence, while organic curves reflect approachability and body positivity. The tagline, “Dive into Diversity,” celebrates unique beauty and empowerment. The bold lettermark with a stylized “S” encircled by the tagline symbolizes unity, offering a versatile and recognizable design for products and platforms.
Primary Palette
Dark Imperial Blue
HEX #234095
CMYK 100, 90, 3, 0
RGB 35, 64, 149
35% Usage
Ivory Cream
HEX #eeecc1
CMYK 7, 2, 29, 0
RGB 238, 236, 193
35% Usage
Secondary Palette
Light Sky Blue
HEX #bdcfeb
CMYK 24, 12, 0, 0
RGB 189, 207, 235
15% Usage
Soft Pink
HEX #f9c9d4
CMYK 0, 25, 5, 0
RGB 249, 201, 212
15% Usage
Heading - Molger
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Molger perfectly embodies our brand, highlighting inclusivity, confidence, and self-expression. Its bold, curvaceous design reflects our mission to celebrate individuality and diversity. Used for our logo and headings, Molger creates a sophisticated yet inviting look, blending classic elegance with modern vibrancy to redefine swimwear and empower every body.
Body Text - Baloo 2
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Baloo 2 is ideal for body text with its friendly, approachable design and bold, rounded shapes that ensure readability. Its playful yet confident style aligns with our mission of empowerment, while its versatility enhances inclusivity. Perfect for creating a warm, welcoming tone across websites, packaging, and marketing materials.
Iconography & Graphics
Stickers
Mockups
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